The size of the US hoodie market will exceed $38 billion in 2026. With a 7.2% annual growth rate, there are clear entry opportunities for startup brands: 67% of consumers are willing to pay a 10% premium for eco-friendly hoodies. Consumer prefers designs with social appeal, while the silver-haired demographic values wearing comfort more. This differentiated demand allows small-scale brands to accurately find niche markets and quickly establish a foothold without massive investments.
